Google just updated the policies that all AdSense publishers must abide by… but somebody had better tell the AdWords team.
Google actually made quite a few changes (and as usual JenSense has a great rundown of it all) but one section jumped out at me immediately.
The Content Guidelines section now reads:
“Sites with Google ads may not include or link to:
- Pornography, adult or mature content
- Violent content
- Content related to racial intolerance or advocacy against any individual, group or organisation
- Excessive profanity
- Hacking/cracking content
- Gambling or casino-related content
- Illicit drugs and drug paraphernalia content
- Sales of beer or hard alcohol
- Sales of tobacco or tobacco-related products
- Sales of prescription drugs
- Sales of weapons or ammunition (e.g. firearms, firearm components, fighting knives, stun guns)
- Sales of products that are replicas or imitations of designer goods
- Sales or distribution of coursework or student essays
- Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
- Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others
It seems Google is no longer content to dictate what kind of content can appear on your site, they also now control who you can link to.
Now, Google is obviously well within their rights to set whatever kind of guidelines they want, it’d just be nice if they bothered to adhere to them as well.
While Google is more than happy to charge advertisers for AdWords placement they apparently don’t want their publishers to have anything to do with sites on topics such as the “sale of prescription drugs”:
or the “sale of tobacco or tobacco-related products”:
Now, unless I’m mistaken, those blue underlined things that you click on are links right?
To be fair, these changes to the AdSense policies are new. I suppose it’s possible the AdWords team didn’t get the memo or maybe they haven’t finished rounding up all the advertising sites to cut ties with.
But I’m sure they’re working feverishly to stop accepting all that money from sites that sell Viagra or any other prescription drugs. I mean, Google wouldn’t expect you to follow a set of rules that they have abandoned themselves, in favor padding their bottom line… would they?