SEOmoz caused a stir this week by publishing a “study” that allegedly showed NoFollow tags were still effective in sculpting the flow of PageRank.
This of course flies in the face of what Matt Cutts has said on the issue, and the data in the study doesn’t seem to actually be all that solid. But hey, why let that get in the way of a good link bait post, right?
Now, those of you who know me or have been around the SEO industry for a while probably know that I have a history of disagreeing with Rand and the SEOmoz crew. But contrary to what I’m sure some commentors will say, I don’t hate Rand & I don’t go out of my way looking for reasons to criticize SEOmoz. In fact, I’ve spoken with Rand several times and those interactions have been nothing but friendly.
Then again, I like Matt Cutts too, but that doesn’t mean I have to stop thinking Google is a monolithic monopoly that must be stopped before they turn us all into the Borg.
While reading through the long string of comments on the aforementioned SEOmoz post, I noticed the tell-tale pattern of behavior emerging. SEOmoz creates controversy, they clarify and apologize, all the while enjoying the traffic and links that come from a good piece of linkbait.
This pattern has been discussed before by myself and several others in the SEO community, but until today, I never realized it was actually a part of a written plan! I mean you can imagine my surprise when I stumbled across SEOmoz’s official decision making flowchart for their blog. (Note: No of course this isn’t ACTUALLY an official SEOmoz document. It’s called satire you twits!)
Naturally this is too monumental of a discovery for me to keep to myself so I’ve attached the flow chart below. Enjoy!
Oh, and by the way, I fully plan on following this flow chart should I begin to receive criticism for this post 😀
As a fellow link-whore, I’d be remiss if I didn’t say feel free to republish the chart as long as you provide a link back to the source. Cheers!